Website CONTENT
Whether you’re creating a new website or revamping your existing one, the written content should be as much of a priority as the visual elements of your online presence.
I have a wealth of experience in creating content for websites ranging from financial services to boutique hotels, working on everything from the home page to the terms and conditions. However big or small the project, I deliver clear, engaging content with a consistent tone of voice and a naturally SEO-friendly style that will energise your website and connect with your customers.
Below are a few examples of my work. Please get in touch if you’re ready to elevate your web copy.
Superchoir began life as a physical choir in Cardiff Bay. When the Covid-19 pandemic hit in 2020, the group was forced to stop performing together and instead took their sessions online. The online choir quickly gathered momentum and gained members from all over the world. I helped the Superchoir team by creating new web copy to energise their online presence.
GLØD is an independent retailer of hand-poured soy wax candles in scents inspired by inspirational women. During the Covid-19 pandemic, the founders took the business online and I began working with them; first to develop and define their brand voice and then to craft content and product descriptions for their new website.
I was commissioned by Pride of Britain Hotels’ agency partner, Standout, to write aspirational introductions for three additions to their collection of luxury and boutique hotels. My copy was also used in an email campaign to their customer database.
I was appointed by the owners of One Fyfe in New Zealand to create copy for their revamped website. The goal was to reposition them as a lifestyle brand offering luxury accommodation at Waihi beach alongside unique dining experiences and an online shop selling distinctive homewares, clothing and accessories.
Working with their agency partner, Standout, I created fresh, keyword-rich content for category pages on a new website for furniture brand Collingwood Batchellor.
I was briefed to create introductory copy for a selection of web pages focusing on different types of exercise equipment. The aim was to work in valuable keywords while keeping the tone of voice natural and informative.
I’ve created banners for Barbour.com to provide an overview of new collections and seasonal highlights, giving the customer a feel for the inspiration, styling or theme of each capsule.
Working with their agency partner, Cognition, I created banner copy to highlight key service areas on Docdata’s UK website.