For as long as I can remember, I’ve loved words. An absolute bookworm as a child, I was always fascinated by how language is used creatively and persuasively in everything from poetry to adverts.

As a teen, I would scrutinise the lyrics of songs that have since become 90’s classics. Of course, my main aim was to look cool in front of my friends by knowing all the words to all the songs! But I also just really loved exploring the wordcraft at play. (And I can still bust out a mean rendition of Ice Ice Baby, so clearly it was time well spent!)

After studying English at university – by which time I like to think I’d acquired slightly better taste in music – a career in marketing was my chosen path.

I spent over a decade working for household-name retailers including Mothercare, Halfords, Bravissimo, Blacks and Millets, writing about everything from pushchairs to bras, camping equipment and wheel nuts (yep, even wheel nuts have a story to tell). I learned how to craft copy that connects with a range of audiences and for a variety of channels, including websites, printed collateral, email campaigns, press ads, packaging, in-store POS and radio scripts.

I earned my copywriting stripes in real-life commercial environments, and this experience moulded me into a highly adaptable, marketing-savvy copywriter who understands that every piece of copy is framed by a bigger picture.

who do I work with?

Since I went freelance back in 2012, I’ve been bringing my experience into play to help a wonderfully diverse selection of clients find their voices and make their customers sit up and take notice.

As my own business journey evolved, I realised that my copywriting Happy Place is working with e-commerce businesses – particularly independent product-based brands. I love discovering the stories behind the brands, getting to know the people who run them and learning about how and why they came to be doing what they do. It’s always such a thrill to play even the tiniest part in their journey, helping them reach their ideal customer with individuality-infused copy and content that tells their tales and sells their products.

I’d love to do this for your business too! Read on to find out more about the services I offer, or why not book a free 30-minute discovery call? We can chat about your business and all the ways I can help your content shine.