Offline Projects
I’ve worked on a variety of offline projects including leaflets, brochures, packaging, POS and internal communications. My clients have been agencies and brands in industries including hospitality, FMCG, fashion and professional services. I love working alongside designers to match impactful layouts and striking visuals with powerful copy, creating printed collateral that really speaks to its audience.
Below are a few examples of my work in this area. I’d love the opportunity to work on your next project, so please do get in touch.
GLØD is an independent retailer of hand-poured soy wax candles in scents inspired by inspirational women. I’ve worked with them to develop their brand voice, craft web content and to write the copy for their care card, which is sent to customers with every order.
I was briefed to write packaging copy for a relaunch of one of Euro Food Brands’ major accounts, Nature’s Path cereals. The project demanded fresh and punchy copy for Mesa Sunrise and Maple Sunrise, ensuring that it worked within the very tight parameters of nutritional compliance.
I was commissioned to craft copy for a six-page postcard for London-based solicitors Miles & Partners. The aim was to advertise their services as part of an employee-benefit scheme, with a tone of voice that would speak to City HR managers without compromising the firm’s modern and unstuffy approach.
I was commissioned by retail interior designers Jamieson Smith Associates to create copy for a full-page advert in the industry magazine Leisure, Design & Build. I also worked on JSA’s yearbook, writing about various projects to showcase some of their best work.
TCC is a global business that delivers loyalty strategies and campaigns for clients to drive sales and customer engagement. Since 2013 I’ve worked on a number of campaigns for TCC, developing copy for the marketing collateral that is used to sell into retailers the world over.
UX2 delivers military-inspired events, training and adventures across a range of sectors. I was briefed to write copy for a leaflet that was distributed at a teaching conference to explain what the company offers.