Searching for a freelance e-commerce
copywriter?
The marketing-minded sort, who creates click-coaxing copy and content?
A super storyteller who can stop the scroll?
A wicked wordsmith who will capture the essence of your brand and infuse every sentence with individuality?
Hello! It’s me you’re looking for.
I’m Kelly, a freelance copywriter based near Sidmouth, Devon. I help e-commerce businesses flourish with compelling copy that turns browsers into buyers and passers-by into your newest followers.
My experience spans more than 20 years (wow, that makes me feel old!), the first half of which was spent in the marketing departments of household-name retailers. Throughout my career I’ve worked on a variety of copywriting projects across a range of channels, but always with one common goal: to inspire action.
Small but mighty, a product description must tell a short story about what the item is and why your customer should buy it. A gold-standard product description has the power to boost your online sales and reduce your returns rates, so it’s crucial that your product copy is accurate, SEO-friendly and engaging.
You may have whizz-bang functionality and beautiful visuals, but if you don’t put the same energy into your website copy then your words will fail you. I can work on every aspect of the customer journey, ensuring that from your home page to your Ts and Cs you have a consistent tone of voice and clear, compelling content.
Blogs are a traffic-tempting way of adding fresh content and rich keywords to your website, optimising your site for SEO while building your brand personality and capturing your customers’ imaginations. Whatever long-form copy you’re after – an insightful opinion piece or some punchy prose – I can deliver it.
Facebook and Instagram Ads
Is your ads copy really connecting with your audience? Stop the scroll and get customers aware, engaged and compelled to click with laser-targeted copy for Facebook and Instagram ads.
Organic Social
Are your social captions penned with purpose? Do they encourage engagement, start conversations and inspire action? Give your followers a reason to stay tuned with customer-focused captions written in your authentic voice.
Packaging and Literature
Your customer’s experience should be memorable from the moment they first notice you to the day they receive their order. Deliver an extra dose of joy with beautifully written literature that turns information into inspiration.
What My Clients Say…
“Kelly is an absolute joy to work with. I have never known a copywriter who can pick up the tone and personality of a brand so naturally. Kelly has overhauled my website copy alongside writing monthly blogs. She always understands what's needed and works to such a high standard, with such a duty of care, that I would not hesitate to recommend her.”
— Cat Price, Owner, Pattie & Co.
“We were looking for a copywriter when we found Kelly, but Kelly is so much more than just a copywriter! She understood our vision for a new brand launch entirely, developing a series of characters and stories to bring it to life. Her tone, storytelling and humour is always perfectly pitched and we wouldn’t hesitate to recommend her; she’s professional, hardworking and an exceptionally talented writer.”
— Hannah Bullen, Hooded Owls
“I had the pleasure of working with Kelly after joining the e-commerce team at Barbour. She has been instrumental in the creation and launch of our seasonal collections online by creating brand-rich copy for an ever-growing range of products. Kelly has also supported us with copy briefed in by various members of the marketing team, which has always been delivered on time and on brief.”
— Emma Burke, Global E-Commerce Content Manager, Barbour
